A nutrition and fitness consulting practice decided to launch its flagship office in the world famous Gold’s Gym complex located in Venice Beach. The space was small and the budget was tight so achieving a big bang with a small budget was the name of the game with this project.
project info
type
completed
location
size
commercial
2019
Venice
350 sf
project team
contractor
photography
signage
(design build)
Jim Simmons
BLIK Graphics
With a new business venture came the need for an image that reflected the company’s values. The client’s requirements included a reception area with product display solutions, office space, and the need to establish a strong graphic identity to reinforce their fledgling brand. Unnecessary openings were closed off and the space unified by a display wall consisting of sanded and finished OSB panels. Polished concrete floors, Finnish plywood built-ins, and an art wall made of police shooting range targets completed the material palette.
In collaboration with BLIK Graphics of Venice Beach, we transformed the exterior storefront into a cohesive billboard advertising the company’s services. A custom-made neon sign lights the interior, rendering the space as a glowing, transparent volume inserted into the opaque bulk of the Gold’s Gym facade.